Last 13th of September 2015 I received an email invitation to attend on a free webinar of Mr. Andrey Murray about “How To Create Leads And Sales With A Blog”. At that time I’m looking how to improve my blogging skills and how I can I use my blog to recruit more people on my network marketing business. In this post, I want to share some information that I learn from that webinar.
What is Blog?
Blog is the central hub of your business. It’s your company headquarters online, You do not own any social media properties. Central location reduces stress and helps focus. It allow prospects to sell themselves on you. You are not married to one opportunity.
Now a days a lot of respective internet and network marketers already have success using blogging like Ray Higdon. Using a blog can help you to position yourself as an expert.
Here are three of the more important ones to help you understand why a blog will be a benefit to you.
1. Search engines love blogs. Blogs provide fresh content to meet the demands of information thirsty Internet searchers. Most blogs are updated at least one time per week (ideally) and even as often as every day. A good blog should be updated at least every three days to keep the search engines coming back. The blog that you write should have content relating to what your business has to offer and how it can benefit your target audience.
2. Drive Free Traffic. Quality information and the right keywords, will drive a good deal of free (aka organic) traffic to your web site. When you provide a link to your main web site, a blog can drive traffic to it as well giving you double exposure.
Without traffic, neither your blog nor your web site would have much exposure on the Internet. Without free traffic, your business will be spending quite a bit of money on advertising to wind up at the top of the search engine pages. In fact, your blog may be the best in the world, but if it is on the last page of Google, no one will know your blog exists. You are either going to pay for getting that traffic or build your blog the right way from the start to get high rankings in the free organic search engines.
3. Blog can be started for free or very low cost. Businesses are cutting expenses these days due to the fluctuations in the economy. Advertising costs are being slashed. There isn’t a better way to advertise on the Internet then by building a blog that has great content and keywords and as a result, drives free traffic to it. A blog can become your company’s best source of free advertising.
To have a blog use a self hosted wordpress, to have a self hosted wordpress you need to get a web hosting account. I can recommend to get at interserver web hosting provider they are so cheap and the most reliable web hosting provider. use “HERBERTOFF” to get $0.01 on your first month.
Finally, keep your blog updated regularly. Link it to your web site. Submit your URL to directories and other free services available on the “Net for even more free exposure. Make blogging a priority for your business and you’ll reap the rewards.
There are many more reasons why blogging is important for your business but these three reasons alone should give a company or small business reason to get started with building a blog for free right away. There is no excuse not to get started now.
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